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Vaio 13.3 Z Flip Multitouch 2in1 Notebook
Media prices are falling, so advertising becomes more profitable.
The combination of low prices on media and weak competition gives companies the opportunity to cheaply grab market share.
Then came truly frightening times for marketing managers.
- How to respond?
- What is the optimal strategy?
There are several rules of survival in the times of crisis. Do not panic. Most marketers assume that during the crisis consumers have sharply cut their spendings. In fact, consumer spendings rarely really fall, they simply grow more slowly, not at the pace of inflation.
Cut the correct costs. To the right are the administrative costs and even reduction of volumes of manufacture. It is impossible to start saving on quality of a product or its promotion. Reduce of advertising costs inevitably will reduce your income. This is the easiest and fastest way to cut costs, but the reckoning is inevitable. Studies have shown that firms that reduce advertising costs during a recession typically experience 20-30% decline in sales and earnings over the next two years. Reduce of advertising costs inflicts long-term harm. By results of researches, advertising has a lasting effect on sales: it becomes obvious in up to five years after the campaign.
Cutting advertising budgets is hurting business for the long term. PIMS analysis shows that companies that shorten the ads need much more time to exit the crisis than all the rest (when the economic situation begins to improve).
HOW MUCH DOES DELIVERY COST?
Irish deliveries may be made any time between 8:00am and 8:00pm. Please try to ensure that there is access to the delivery property during this window, however if you are not at home, our couriers will attempt delivery to a secure location or leave your parcel with a neighbour.
Irish deliveries may be made any time between 8:00am and 8:00pm.
| Delivery Options | Delivery Times | Delivery Costs |
| Standard | 3 - 5 working days (if ordered before 8pm) | €2.00 |
| Ireland Next Day | Order up to midnight Monday to Thursday, 8pm Friday for next working day delivery to Dublin (postcode areas 1 to 24). For the rest of Ireland order up to 1pm Monday to Thursday or 8pm Friday for next working day delivery. | €6.00 |
| PLT Royalty (Unlimited Next Day Delivery For A Year) | Orders up to midnight Monday - Thursday or 8pm Friday for Dublin (Postcodes 1 to 24) and for the rest of Ireland order before 1pm Monday to Thursday and 8pm Friday to guarantee Next Day delivery. There is no limit on how many times you order. | €9.99 |
Irish deliveries may be made any time between 8:00am and 8:00pm.
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